Categories of Information We Collect

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular User or device (“personal information”). In particular, we have collected the following categories of personal information from Users within the last twelve (12) months:

Personal information does not include:

• Publicly available information from government records.
• De-identified or aggregated User information.
• Information excluded from the CCPA's scope, such as:
  • health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; and
  • personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.

We obtain the categories of personal information for which we indicated “YES” above from the following categories of sources (with the specific categories of personal information indicated in parenthesis)

• Directly from our Users. For example, from online registration forms that our Users submit to us, or phone calls made to our representatives, in connection with the products and/or services that we offer by and through the Site. (Category A, B and D)
• Directly from Users via online registration forms that our Users submit to us in order to enter a promotion or sweepstakes featured on the Site. (Category A, B and D)
• Indirectly from our Users. For example, through information we collect from our Users in the course of providing our products and/or services to them. (Category A, B, D and F)
• Directly and indirectly from activity on the Site, as well as via certain tracking technology after you leave the Site. This includes the type of browser that you use (e.g., Safari, Chrome, Internet Explorer), your IP address, the type of operating system that you use (e.g., Windows or iOS) and the domain name of your Internet Service Provider. In addition, we obtain certain Site usage details and analytics as same are collected automatically by us and our third party partners. This includes the advertisements that you click on and interact with, the pages of the Site (and other websites) visited and items purchased/added to your cart. (Category F)
• When our Users interact with us on our social media accounts, including commenting on and/or liking our posts. (Category F)
• From third-parties that interact with us in connection with the products and/or services that we offer to our Users. For example, third party entities that assist us in sending direct and electronic mail, removing duplicate information from User lists, analyzing data and providing marketing analysis. (Category A, B, D and F)

Use of Personal Information

We may use or disclose the personal information that we collect for one or more of the following business purposes:

• To fulfill or meet the reason for which the information is provided. For example, if you provide us with personal information in connection with your purchase of PHIDO™ and/or third party products and/or services, we will use that information to process your purchase. (Category A, B and D)
• To provide you with information, products or services that you request from us. (Category A, B and D)
• To create, maintain, customize and secure your account with us. (Category A, B, D and F)
• To provide you with e-mail, direct mail and telemarketing messages concerning certain PHIDO™ products and/or services, as well as third-party products and/or services, that we and our third party marketing partners believe may be of interest to you. (Category A, B, D and F)
• To deliver relevant Site content to you. (Category A, B, D and F)
• To serve you relevant advertisements on the Site, and on third-party websites when you exit the Site, and to measure or understand the effectiveness of the advertising that we serve. (Category A, B, D and F)
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including the Site’s Terms and Conditions. (Category A, B, D and F)
• To improve the Site and better present its contents to you. (Category A, B, D and F)
• For customer service purposes and to respond to inquiries from you. (Category A, B and D)
• For testing, research, analysis and product development. (Category A, B, D and F)
• As necessary or appropriate to protect our rights, property or safety, and that of our clients or others. (Category A, B, D and F)
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations. (Category A, B, D and F)
• As described to you when collecting your personal information or as otherwise set forth in the CCPA. (Category A, B, D and F)
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by us is among the assets transferred. (Category A, B, D and F)

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated or incompatible purposes without providing you with notice.

Sharing Personal Information

Subject to your right to opt-out of such sharing/sale, we may share, rent and/or sell your personal information from Categories A, B, D and F (including (a) full name; (b) mailing/billing address; (c) e-mail address; (d) telephone number; and (e) credit card information) with/to third parties for marketing purposes, as well as other business purposes. When we disclose personal information to a third party service provider, we enter into a contractual relationship that describes the purpose for which such third party may use the personal information and requires that third party to both keep the personal information confidential and not use it for any purpose other than the performance of its services under the applicable contract. Please note, we do not collect information from Users that we actually know are less than eighteen (18) years of age and we do not share or sell the personal information of Users that we actually know are less than eighteen (18) years of age. Without limiting the foregoing, we have not shared or sold the personal information of Users that we actually know are less than sixteen (16) years of age in the preceding twelve (12) months.

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

Category A Identifiers.

Category B California Customer Records personal information categories.

Category D Commercial information.

Category F Internet or other similar network activity.

We disclose your personal information (including (a) full name; (b) mailing/billing address; (c) e-mail address; (d) telephone number; and (e) credit card information) for a business purpose to the following categories of third parties (with the specific categories of personal information indicated in parenthesis):

• Our affiliates. (Category A, B, D and F)
• Service providers. (Category A, B, D and F)
• Third parties who provide payment processing services in connection with the products and/or services purchased on the Site. (Category A and B)
• Third parties who purchase and/or license your personal information for marketing purposes, including: (a) providers of direct marketing services and applications, including lookup and reference, data enhancement, suppression and validation; (b) e-mail marketers; (c) telemarketers (where permitted by applicable law); and (d) direct marketers. If a third party purchaser of your personal information wants to resell it, that purchaser is required by law to provide you with explicit notice and an opportunity to opt-out of further sales. (Category A, B, D and F)
• Third parties to whom you authorize us to disclose your personal information to in connection with the products and/or services that we provide to you. (Category A, B, D and F)

In the preceding twelve (12) months, we have shared your personal information for the business purposes set forth above.

In the preceding twelve (12) months, we have not sold personal information to third parties.

Your Rights and Choices

The CCPA provides Users (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

You have the right to opt-out of our sale of your personal information to third parties. To exercise your right to opt-out of our sale of your personal information to third parties, please submit a verifiable User request to us by either:

• Clicking here
• Emailing us at: help@endlessaisles.io
• calling us at: (800) 272-9106; or
• Sending us U.S. mail to: PHIDO, 989 6th Avenue, 12th Floor, New York, NY 10018.

We endeavor to act on all opt-out requests as soon as practicable, but in all cases within fifteen (15) days of the receipt of your request.

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past twelve (12) months. Once we receive and confirm your verifiable User request, we will disclose to you:

• The categories of personal information we collected about you.
• The categories of sources for the personal information we collected about you.
• Our business or commercial purpose for collecting or selling that personal information.
• The categories of third parties with whom we have shared that personal information.
• The specific pieces of personal information we collected about you (also called a data portability request).
• If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
  • sales, identifying the personal information categories that each category of recipient purchased; and
  • disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable User request, we will delete (and direct our service providers to delete) your personal information from our (their) records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our obligations in connection with our contract with you.
2. Detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity, or prosecute those responsible for such activities.
3. Debug products to identify and repair errors that impair existing intended functionality.
4. Exercise free speech rights, ensure the right of another User to exercise their free speech rights or exercise another right provided for by law.
5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
7. Enable solely internal uses that are reasonably aligned with User expectations based on your relationship with us.
8. Comply with a legal obligation.
9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

To exercise your access, data portability and/or deletion rights described above, please submit a verifiable User request to us by either:

• Clicking here
• Emailing us at: help@endlessaisles.io
• calling us at: (800) 272-9106; or
• Sending us U.S. mail to: PHIDO, 989 6th Avenue, 12th Floor, New York, NY 10018.

Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable User request related to your personal information.

You may only make a verifiable User request for access or data portability twice within a 12-month period. The verifiable User request must:

• Provide sufficient information that allows us to reasonably verify that you are the person about whom we collected personal information or that you are an authorized representative of the applicable User.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. Making a verifiable User request does not require you to create an account with us. We will only use personal information provided in a verifiable User request to verify the requestor's identity or authority to make the request.

We endeavor to respond to all verifiable User requests within forty-five (45) days of the receipt thereof. If we require more time (up to ninety (90) days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the twelve (12) month period preceding the receipt of your verifiable request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and one that should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable User request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

• Deny you goods or services;
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
• Provide you with a different level or quality of goods or services; and/or
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Changes to these Privacy Provisions

We reserve the right to amend these Privacy Provisions in our discretion and at any time. When we make changes to these Privacy Provisions, we will notify you by email or through a notice on the Site’s homepage.

Contact Information

If you have any questions or comments about this Privacy Notice, our Privacy Policy, the ways in which we collect and use your personal information, your choices and rights regarding such use, or you wish to exercise your rights under California law, please do not hesitate to contact us by either:

• Clicking here
• Emailing us at: help@endlessaisles.io
• calling us at: (800) 272-9106; or
• Sending us U.S. mail to: PHIDO, 989 6th Avenue, 12th Floor, New York, NY 10018.